In 2009, changes to the WIC food package were implemented to bring it in to line with the Dietary Guidelines for Americans. The changes were designed to promote healthier food choices among WIC participants in order to improve birth outcomes, promote healthy child development, and prevent child obesity.

In response to data from California WIC Association (CWA) and UC Davis Center for Human Lactation

WIC Breastfeeding Peer Counselors are available in over half of the 84 local WIC agencies in California. These specially trained mothers assist other mothers, to prepare for, initiate and maintain breastfeeding.