Chavez, Chehimi, Cohen. Prevention is Primary: Strategies for Community Well Being. San Francisco, CA: Jossey Bass, 2010. Read the first chapter.
Wallack, Woodruff, Dorfman, Diaz. News for a Change: An Advocate's Guide to Working with the Media. Thousand Oaks, CA: Sage Publications, Inc., 1999.
Wallack, Dorfman, Jernigan, Themba. Media Advocacy and Public Health: Power for Prevention. Newbury Park, CA: Sage Publications, Inc., 1993.